Welsh company, GOiA, wanted to lead the charge on the electric micro-mobility future with the launch of e-scooter rental opportunities.
Welsh company, GOiA, wanted to lead the charge on the electric micro-mobility future with the launch of e-scooter rental opportunities.
Welsh company, GOiA, wanted to lead the charge on the electric micro-mobility future with the launch of e-scooter rental opportunities. It needed to raise awareness both with the public and politically of the opportunities e-scooters provide to help support the transport decarbonisation agenda and clean air strategies Local Authorities are implementing.
Welsh company, GOiA, wanted to lead the charge on the electric micro-mobility future with the launch of e-scooter rental opportunities. It needed to raise awareness both with the public and politically of the opportunities e-scooters provide to help support the transport decarbonisation agenda and clean air strategies Local Authorities are implementing.
Camarilla set about creating multiple media briefing opportunities with Walesonline, BBC and ITV Wales, providing an opportunity for journalists to try the e-scooter for themselves and learn about the technology involved ie the technology and hardware being used by GOiA is of the highest specification and will be app based, utilising docking stations and GPS control and monitoring. This will mean robust, best in class e-scooters can be located using the app, booked, used, and then docked again.
Briefings were also created with leading Welsh politicians such as Member for the Gower and Finance Minister, Rebecca Evans, who experienced the e-scooter and proclaimed her support via social media. Reinforcing this were meetings with local authorities including Cardiff, Vale of Glamorgan and Rhondda Cynon Taf, giving them an opportunity to try the e-scooter for themselves and to start discussing routes on which they could be used.
Camarilla set about creating multiple media briefing opportunities with Walesonline, BBC and ITV Wales, providing an opportunity for journalists to try the e-scooter for themselves and learn about the technology involved ie the technology and hardware being used by GOiA is of the highest specification and will be app based, utilising docking stations and GPS control and monitoring. This will mean robust, best in class e-scooters can be located using the app, booked, used, and then docked again.
Briefings were also created with leading Welsh politicians such as Member for the Gower and Finance Minister, Rebecca Evans, who experienced the e-scooter and proclaimed her support via social media. Reinforcing this were meetings with local authorities including Cardiff, Vale of Glamorgan and Rhondda Cynon Taf, giving them an opportunity to try the e-scooter for themselves and to start discussing routes on which they could be used.
Numerous press coverage was achieved including prime spots on ITV and BBC Wales news, the lead story in the Western mail business section and front page of Cynon Valley Leader. Social media support was provided by leading Members of the Senedd including Rebecca Evans and Vikki Howells and the client was included in the top 35 under 35 young business people in Wales.
Numerous press coverage was achieved including prime spots on ITV and BBC Wales news, the lead story in the Western mail business section and front page of Cynon Valley Leader. Social media support was provided by leading Members of the Senedd including Rebecca Evans and Vikki Howells and the client was included in the top 35 under 35 young business people in Wales.
Do you need support organising and running an upcoming event? Get in touch with the Camarilla team today.
Do you need support organising and running an upcoming event? Get in touch with the Camarilla team today.