We worked with an iconic Welsh venue to celebrate a landmark occasion through a media relations campaign.
We worked with an iconic Welsh venue to celebrate a landmark occasion through a media relations campaign.
When Motorpoint Arena Cardiff celebrated a key landmark in its history – 10 million customers passing through its doors – they turned to us to help promote the landmark to the media.
For 24 years, the arena has welcomed the most influential artists, comedians and sportspeople and given the people of Cardiff and beyond moments they’ll remember and cherish. With that focus in mind, we went about launching a media relations campaign across all media channels.
When Motorpoint Arena Cardiff celebrated a key landmark in its history – 10 million customers passing through its doors – they turned to us to help promote the landmark to the media.
For 24 years, the arena has welcomed the most influential artists, comedians and sportspeople and given the people of Cardiff and beyond moments they’ll remember and cherish. With that focus in mind, we went about launching a media relations campaign across all media channels.
To mark the 10 millionth customer occasion, we reached out to the arena’s fans and asked them to send their favourite photos from their time at the Arena. These were put on display at an event at the Senedd where there was also live music from Into the Ark, and speeches from key stakeholders including, the Cabinet Secretary for Economy and Infrastructure, Ken Skates, Cardiff Central AM, Jenny Rathbone, and Live Nation COO for the UK and Ireland, Paul Latham.
We also worked with the broadcast media to secure interviews on ITV and BBC with a diverse range of performers including magician Dynamo on ITV Wales as well as comedian Peter Kay and darts legend Phil Taylor on BBC Radio Wales.
We combined this with a focus on the world-famous Harlem Globetrotters through organising school visits and a live interview with Jason Mohammed on BBC Radio Wales.
We also issued press releases to the media showcasing the economic and social importance of the venue.
To mark the 10 millionth customer occasion, we reached out to the arena’s fans and asked them to send their favourite photos from their time at the Arena. These were put on display at an event at the Senedd where there was also live music from Into the Ark, and speeches from key stakeholders including, the Cabinet Secretary for Economy and Infrastructure, Ken Skates, Cardiff Central AM, Jenny Rathbone, and Live Nation COO for the UK and Ireland, Paul Latham.
We also worked with the broadcast media to secure interviews on ITV and BBC with a diverse range of performers including magician Dynamo on ITV Wales as well as comedian Peter Kay and darts legend Phil Taylor on BBC Radio Wales.
We combined this with a focus on the world-famous Harlem Globetrotters through organising school visits and a live interview with Jason Mohammed on BBC Radio Wales.
We also issued press releases to the media showcasing the economic and social importance of the venue.
We helped turn the 10 millionth customer campaign into a big success for the Motorpoint Arena Cardiff.
Through our media campaign, we secured a huge amount of coverage across all channels to ensure the landmark achievement was remembered.
We also made sure that the campaign engaged with all audiences and that fans of the venue felt appreciated.
We helped turn the 10 millionth customer campaign into a big success for the Motorpoint Arena Cardiff.
Through our media campaign, we secured a huge amount of coverage across all channels to ensure the landmark achievement was remembered.
We also made sure that the campaign engaged with all audiences and that fans of the venue felt appreciated.
We know exactly how to craft your messages to get them covered – whether it’s in print, on radio or TV – so get in touch with our team today.
We know exactly how to craft your messages to get them covered – whether it’s in print, on radio or TV – so get in touch with our team today.