StreetGames Help

Helping StreetGames Forge Links with the Corporate World

Helping our client StreetGames Wales, a charity that engages with young people in areas of deprivation, make connections with the corporate world has become a key component of our work and something we are very proud of.

We’ve always believed that corporate engagement done well, plays a crucial role in any organisation’s communications strategy and StreetGames Wales agrees and has embraced it.

We have assisted StreetGames not just in meeting with decision makers and opinion formers, people and organisations who have a positive impact on Welsh businesss on a daily basis, but helped StreetGames demonstrate the positive results it can have on a business when a partnership is formed.

By supporting StreetGames, a corporate can make a difference nationally or locally within its community of operation and interact with its customers or a key audience of influence. Interaction can also assist that organsiation with its tendering capabilities, particularly when targeting public sector work in light of the Welsh Government’s Well-Being of Future Generations (Wales) Act 2015 which is centred on improving the social, economic, environmental, and cultural well-being of Wales.

We’ve worked with the charity for four years now and our role has evolved over that time from delivering some great results for them with the media, to the corporate engagement we are now engaged on, and so far 2019 is already looking like our best year yet.

For example, the Camarilla team has helped StreetGames Wales enage positively with CBI Wales, part of the UK’s most effective and influential business organisation which speaks on behalf of 190,000 businesses of all sizes. Our discussions have resulted in StreetGames Wales becoming the chosen charity at this year’s CBI Wales Annual Lunch which attracts over 200 businesses, putting StreetGames firmly on their radar.

We have also helped StreetGames open discussions with leading construction companies who operate across the UK. These discussions will lead to new events being held in Wales where the corporate can talk about its industry and how to get involved, and young people get a chance to take part in physical activity, whilst broadening their options and opportunities for work experience and employment. A win-win!

It means a lot for us to open these doors because the work StreetGames does is so important. In Wales, StreetGames has a network of 180 locally trusted community organisations, who have a unique reach into some of the most deprived communities across the country.

Since 2011 in Wales, the charity has:

  • Established more than 70 doorstep sports clubs
  • Enagaged with 75,000 participants
  • Trained nearly 5,000 volunteers and coaches

The work StreetGames does makes a huge difference for local communities and we’re delighted that our corporate engagement know-how is helping them to unlock new partnership avenues that improve the reach of their services.

We might only be a few months into the year, but already we’ve got the ball rolling on some great projects and our work isn’t stopping there. We’re instigating more conversations with leading brands in Wales and we’re also liaising with Councillors, Assembly Members and MPs, to ensure that more communities benefit from the great work StreetGames does.

If our stakeholder engagement work with StreetGames seems like something your organisation needs to be doing, feel free to get in touch with our team. We’re always happy to come and have a chat and hear from you.

Share this post